The “Alagang Deserve, Alagang Sulit” marketing campaign of the Asian Hospital and Medical Center was recognized at the prestigious Anvil Awards of the Public Relations Society of the Philippines. The campaign represents AHMC’s commitment to giving more Filipinos access to the best in quality healthcare services.
At the 59th Anvil Awards Gabi ng Parangal held last January 31 at the Marriott Grand Ballroom, AHMC’s “Alagang Deserve, Alagang Sulit” campaign received 4 awards: Gold for Best use of Social Media; Silver for Best Use of Influencer Marketing; Silver for Corporate Identity and Corporate Branding Program; and Silver for Marketing and Communication.
The awards are a testament to the dedication of the entire AHMC community in embodying the mission and vision of the hospital, wherein all patients are able to truly experience what AlagangDeserve and Alagang Sulit really mean. The recognition further strengthens the commitment of AHMC to deliver excellence in compassionate care.